Case Studies

"The results we achieved in this campaign exceeded our expectations. We were able to strategically reallocate our budget and reach our target audiences which helped us re-launch Race for Life and raise vital funds for cancer research."

JO BRAYHEAD OF BRAND AND MARKETING STRATEGY, CANCER RESEARCH UK

ACHIEVING 75% UPLIFT IN AUDIENCE ENGAGEMENT FOR CANCER RESEARCH UK

The Translate Agency partnered with Cancer Agency UK to promote their Race for Life Campaign. By creating more than 1,000 tailored ads using a blend of audience - and location-based insights, CRUK’s Race for Life campaign supported 131 individual events through impactful programmatic channels, achieving:

6x uplift in sign-up intent when compared to benchmarks.
75% uplift in audience engagement when ad content was tailored.
40% increase in awareness for Race for Life amongst its core female 18-55 audience.
£64k additional media efficiencies driven through tailored creative.
£700K in media efficiencies, enabling CRUK to reinvest 40% of its dedicated budget into the campaign and heighten engagement around live races, as well as drive improved results for under-performing events.
Moreover, two-thirds of those exposed to an ad took an action and one in five made a donation to CRUK.

INCREASING SALES CONVERSION AMONGST NEW & EXPERIENCED GARDENERS FOR MIRACLE GRO

Miracle Grow enlisted The Translate Agency to increase brand love and create an emotional connection with both novice and expert gardeners in order to build positive sentiment and improve conversion in an increasingly competitive category:

A 3.5% increase in total revenue
More than 2% increase in total customers
An increase of nearly 3% in the total number of units sold
A 1.9% increase in units per transaction
The campaign enabled MiracleGro to improve conversion and drive sales uplift. It was successful at both re-engaging the existing brand customers as well as driving new customers to spend

"We’re really pleased with the sales increases that resulted from our Nexus campaign with The Translate Agency. It’s clear that our ad landed in front of a receptive audience and that the audience was motivated to choose our brand over our competitors."

FRODE HERNESCOMMUNICATION & ACTIVATION MANAGER

"With the rollout of our Future Fibre product, the advanced geo-targeting Finecast provides had a significant impact on our ability to reach customers in the areas where Future Fibre is rolling out. This campaign successfully reached customers who were looking for our services and had a great impact on our website traffic."

BEN COOPERHEAD OF MARKETING

INCREASING TALKTALK’S WEBSITE TRAFFIC USING BESPOKE AUDIENCES

TalkTalk enlisted The Translate Agency to traffic to their website and generate short-term sales. We yielded the following results:

12% of website sessions that occur during the campaign period can be attributed to ads run by The Translate Agency.
+14% uplift in website traffic compared to control-derived baseline levels
The cost per (incremental) session is approximately £0.15.

HELPING UN WOMEN IN TACKLING GENDER BASED VIOLENCE THROUGH CREATIVE AND MEDIA SUPPORT

16 Days of Activism against Gender-Based Violence is a historic and international public awareness campaign designed to mobilize governments, activists, civil society and others to end violence against women and girls around the world, an issue that affects as many as one in three women and girls worldwide.

We created 6 unique campaigns to draw awareness and promote messaging around 16 days in the UK, US, Mexico, Thailand, India and Turkey.
The UN Women offices worked with The Translate Agency to create bespoke creative and media strategies that were locally relevant and impactful.
We conducted influencer strategies, interactive websites, contextual ad placements, PR outreach, digital OOH, radio placements and much more.
The campaign resulted in nearly 60k unique page views and a massive $2.8m in donated pro bono media from global partners including: Oath, Snapchat, Facebook, Spotify, Pinterest, and Amazon, and local media partners including: Boardway, Republic TV, Cattri, SHOWTV, Ocean, Primesight, All4, CNN and Kinetic.

"We saw an immediate effect to our sales during the campaign launch. As broader awareness within our target audience grew over time, we enjoyed a compounding lift in sales that endured beyond campaign close."

PAUL VITAMARKETING DIRECTOR